I really like the idea of your guild being able to help other guild members with building, upgrading, and research. It's a fantastic innovation to a genre that has become fairly stale in my opinion. Although, while it's a good idea, I think that it needs some rebalancing. After level 6 the help feature becomes superfluous because it doesn't do enough. When your build time is 8-10 hours, shaving off a maximum of 10 minutes is ridiculously underwhelming.

I think they should introduce a percentage format, or a gradual increase with levels to how much time is actually knocked off. Maybe even adding extra bonus time knocked off when hitting your maximum help limit.

It would really encourage more active guilds and more active players, while still having freemium content like VIP, and diamonds.

What do you think?