Hello lady and gentlement,
I know that the game is not yet done and their is still many thing that may change in the long run. However here is some idea that would help new player. Now, i understand that the goal of PVP is to create conflict and therefore to make people spend more in the game. But when pvp hit, the first target to be hit are new player who still not sure if the game suit their taste or not.If they get wiped again and again i'm not sure they would stay around to pay and to play.
Now, while discussing that problem with many other player we've got an idea. You should tweak the game so lower power player loose less then higher power player. Let's say i'm 1m power and i have 60k t2 troop. I get attacked and i loose only 5% of my troop. I still can play the game. If a 10M player have same amount of t3 troop. He lost about 50% of his troop. This way, it's much more complicated and time consuming to zero a base of a lower level player then a high power player.
Now, as for the PvP part of this. So far in about a week or two we got two 24 Hours Pvp and a 3H hours one. Those pvp also had reward for Rank 1 of 44k diamond worth of stuff and here is what it mean... You've put a 200$ worth bounty on the head of every low level player in your game. Because for such hight price it's clear that all high player will attack middle and low power player. Middle player will attack all low power player and that mean all lower player get destroyed 3 time this week.
So, here are my suggestion for that problem. First : Make sure people loose less troop by making a power level based system or just make sure that the garage can save most of the troop in combat. It's less punishing that way for new player. And with the power level base system it could be more punished as we go along. They are stronger and therefore can take more. Second : no more 24h pvp event. This give too much time for power player to wipe most of the other player in a zone, wiping all the low player. 3H PvP are better as it give less time to attack everyone. they would then have to make a choice. and the best way to get most reward point would be to attack other power player to get the most point in faster. Even a 1h PVP even would be the best way of doing thing.
If we are honest about that. You are here to make money from player who decide to play. And i'm here to enjoy the game. Now, both of us have the same goal in the end. More you make money, more i'll enjoy the game since you'll make it better. And the better it get, the more people decide to pay for it. And so i believe that for making more money we actually need to make sure the new player won't get wiped every week.
Hope you enjoyed my little suggestion. Take care.