A Zone contest once pet month that allows the top 3 winning guilds an option to permanently teleport entire guild to new Zone. The top 3 Guilds of current occupying Zone usually wins all events, this would help spread the wealth a bit. Give guilds in current Zones an opportunity and a chance at the monument. Open 3 or 4 new zones with each event, give the leaders a choice to check out 2 or 3 of them before making a choice. The disadvantage/ gamble; don't allow the any guild to take the monument for 2 weeks. This will force them to gather rss and occupy territory, fight for position, and keep it fair.